Australia is advancing new legal measures to empower social media users aged 16 and older with the choice to opt out of algorithm-driven feeds, thereby granting them more control over their online content. This initiative, dubbed the “my feed, my way” system, aims to allow users who opt out of personalized algorithms to see posts only from individuals, pages, and groups they have expressly chosen to follow. Social media platforms would also be required to prompt users to select their preferred feed settings.
The government describes these reforms as a strategy to reduce users’ exposure to harmful and divisive content while enhancing Australians’ autonomy over how social media platforms curate their online experiences. Companies that do not adhere to the proposed regulations could be subjected to fines exceeding A$100 million. Additionally, the legislation proposes to establish a wider digital duty of care for individuals under 18 years old, mandating that social media services, online games, apps, and AI chatbots implement measures against specific harmful content categories.
Australia’s online safety regulator would be granted increased enforcement powers under the new legislation, including the authority to issue removal notices to platforms. Companies would also be required to document their efforts in addressing online safety risks. Prime Minister Anthony Albanese stated that the reforms are intended to shift control from major technology companies to individual users.
The government aims to present this legislation to Parliament before Christmas, although it is expected to undergo detailed scrutiny and negotiation. Concerns have been expressed by the opposition, which fears that the measures might grant excessive control over online content to the government. Meanwhile, some advocates call for stronger safeguards and more stringent penalties.
These reforms are a part of Australia’s broader initiative to enhance regulation of major technology platforms and bolster protections for young people in the digital realm. The ongoing efforts reflect a significant step in reshaping the online safety landscape, balancing regulatory control with individual user empowerment.